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Indiana University-Purdue University Indianapolis
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Journalism

Stephanie McFarland, APR

 
Title
Director of Public Relations, Indiana Department of Revenue
Associate Faculty - Public Relations - IUPUI

Contact
E-mail: smmcfarl@iupui.edu
Telephone: (317) 278-5320
Fax: (317) 278-5321
Business URL: http://journalism.iupui.edu

Office Hours
Please email for an appointment.

Education
University Degree Year
Syracuse University MS in Communication Management 2004
Indiana University

B.A. in English

 1995

Honors

  • 2007 IABC Excellent Performance in Communications, Award of Excellence, Multi-audience Campaign
  • 2006 IABC Excellent Performance in Communications, Best of Show, Communication Management
  • 2006 IABC Excellent Performance in Communications, Award of Excellence, Multi-audience Campaign
  • 2006 Hoosier PRSA Pinnacle Award, Award of Honor, Marketing Communication Campaign
  • 2005 American Federation of Advertising Awards, Gold Award, Broadcast Commercial
  • 2005 American Federation of Advertising Awards, Silver Award, Broadcast Commercial
  • 2003 Hoosier PRSA President's Award, Accreditation in Public Relations Co-Chair
  • 2002 Hoosier PRSA Pinnacle Award, Award of Honor, Video Project
  • 2002 IABC Excellent Performance in Communications, Merit Award, Video Project
  • 1999 IABC Excellent Performance in Communications, Merit Award, Overall Special Publications
  • 1999 American Advertising Awards (Indianapolis), Best of Show, Business-to-Business

Media Experience
Year Organization Responsibility
2005-Present Indiana Department of Revenue Director of Public Relations
2004-2005 Sallie Mae Corporation Marketing Strategy Manager
2000-2004 Eli Lilly and Company Communication Associate

Teaching Experience
Adjunct Instructor, Indiana University School of Journalism at Indianapolis, 2005-Present
Adjunct Instructor, Indiana University School of Liberal Arts at Indianapolis, 1996-2001

Philosophy of teaching
I view teaching as a collaboration--me sharing my knowledge and experiences with the students, the students sharing their knowledge and experiences with me, and students sharing that same information with each other. We then compare that to theory and real-life situations. It is through exploration of other experts' views and voices that we learn, and it is through input and insight from formal and informal primary research that we enhance our existing knowledge. We also learn how theory is applied to the everyday world--and how it pans out in the harsh light of practical reality.

I like for students to think of me more as a professional mentor and colleague--someone who has been down the road a bit further, and who has their best interests at heart, yet someone who is also still growing and learning everyday as a working professional in the field. I'm always delighted when a student who has graduated becomes a colleague who checks in every now and again to compare notes and trade PR war stories.

Recent Publications
Co-Author: 151 Quick Ideas for Delegating and Decision Making, Career Press, October 2007

Professional Affiliations

  • Public Relations Society of America (PRSA)
  • PRSA Public Affairs and Government Professional Section–Chair-elect

Professional Service
Executive committee/chair-elect–PRSA Public Affairs & Government Professional Section, 2008

Guest speaker–2007 Midwest State Association of Tax Administrators (Omaha, NE), 2007

Guest speaker–2007 Federal Tax Administrators e-File Conference (Pittsburgh, PA), 2007

Executive committee/secretary–PRSA Public Affairs & Government Professional Section, 2007

Advisory committee member–Indiana University School of Journalism (Indianapolis), 2006-Present

Board member/director of research–Hoosier Chapter Public Relations Society of America, 2006

Member–Public Relations Society of America Public Affairs & Government Professional Section, 2006

Guest speaker–Indiana State University PRSSA Annual Conference, 2006

Panelist speaker–Central States Communication Association Conference, 2006

Board member/director of programs–Hoosier Chapter Public Relations Society of America, 2005

Co-chair/professional accreditation–Hoosier Chapter Public Relations Society of America, 2002-2004

Co-chair/Pinnacle Awards–Hoosier Chapter Public Relations Society of America, 2000-2002

Conference speaker–Society of Professional Journalists Regional Conference, March 2000

Board member–Indy Reads (formerly Greater Indianapolis Literacy League), 1995-1999

Committee chair–(various marketing/public relations roles) Indy Reads, 1992-1999

Professional development speaker–United Way Professional Development Series, March 1997

Professional Development
Public Dispute Training–Harvard/MIT, 2007
Accredited in Public Relations (APR)–Public Relations Society of America, 2001
Certified Crisis-Communication Consultant–Institute of Crisis Management, 1999

Personal Interests
Being a mother, being a wife, being a mentor