Fred Bagg, ABC, APR, Fellow PRSA

Title
Director of Strategic Planning and Research, Saint Francis Hospital & Health Centers
Associate Faculty - IUPUI

Contact
E-mail: fbagg@iupui.edu
Telephone: 317-278-5320
Fax: 317-278-5321
Business URL: http://www.journalism.iupui.edu

Office Hours
By appointment only

Education

University Degree Year

University of Indianapolis Executive M.B.A. 1994

Ball State University Masters degree program, Public Relations 1976-1979

Defense Information School, Ft. Benjamin Harrison Information Officer's Course 1974

Keesler AFB, Mississippi USAF Administration Management Officer's Course 1972

Honors
International Association of Business Communicators (IABC)

Numerous Tactical awards for: Magazines–1978, 1980; Overall Communication Programs–1980; Audiovisual Programs–1983; Newsletters–1991, 2000; Annual Report–1993, 2001 etc.
More than 15 Committee and Board assignments with the Indianapolis Chapter between 1976 and 2007.
Accredited by IABC–1979.
Communicator of the Year–1983.
Indianapolis Chapter President–1984 to 1985.
President's Award for creating Past President's Council–1985.

Public Relations Society of America

Numerous Tactical Awards for Newsletters, magazines and overall commnications programs.
More than 20 Committee and Board assignments with the Indianapolis Chapter between 1976 and 2007.
Accredited by PRSA–1980.
Chapter President (Hoosier Chapter) 2002.
Elected to PRSA College of Fellows 2003.
PRSA National College of Fellows Secretary/Treasurer–2006.
PRSA National College of Fellows–Educational Initiative Chair–2008.

Indiana Society for Healthcare Public Relations and Marketing (ISHPRM)/Indiana Healthcare Marketing & Public Relations Society (IHMPRS)

Member 1979-Present
Board of Directors 1985
Vice President/President Elect 1985/1986
President 1986/1987
Past President (Board Member) 1987/1988

American Hospital Association's Society for Healthcare Strategy and Market Development (and predecessor society–American Society for Health Care Marketing and Public Relations (ASHCMPR)

National Banner Award for Publications–1999
Accredited by ASHCMPR–1994
Elected to ASHCMPR College of Fellows–1995
SHSMD National Board–2000 to 2003 (three year term)
SHSMD National Conference Committee 2000-2004, Chair 2000
National Committee for Development of Social Networking–2007
National Committee for Redesign of National Conference–2008

Media Experience

Year Organization Responsibility

2005 - Present Saint Francis Hospital & Health Centers Manage all strategic planning and market research, coordinate research, facilitate planning and implement strategy development programs. Overall organization strategic planning, organizational and marketing research, and development of and analysis of Medstat Market Modeling Software.

1979-2005 Saint Francis Hospital & Health Centers Managed all public relations and marketing activities, coordinated research, facilitate planning and implemented public relations and marketing programs for the hospital and health centers, its foundation and its for-profit subsidiary. Overall organization communications management, including office management and budgeting.

1976-1979 American Legion Auxiliary National Headquarters Managed all public relations and media coordination for the organization including national convention and conference communication, researching and writing of speeches for the National President and the writing, editing and design of a 48-page bi-monthly digest-size magazine with a world-wide circulation in excess of 860,000.

Teaching Experience

Adjunct Instructor, Indiana State University
Terre Haute, Indiana
Course: Public Relations (16 Weeks) [Fall 1981 & Fall 1995]
Adjunct Instructor, Butler University
Indianapolis, Indiana
Course: Graphic Design (each semester) [Spring 1987-Spring 1993]
Course: PR Case Studies [Fall 1999-Spring 2000, Fall 2004, Spring 2005]
Course: Introduction to Public Relations [Spring 1998, Fall 2002, Spring 2004]
Course: PR Techniques [Fall 2000-Spring 2002]
Course: Special Topics in PR: Crisis Communication [Fall 2003]
Adjunct Instructor, Indiana University-Purdue University Indianapolis (IUPUI)
Indianapolis, Indiana
Course: Public Relations (15 Weeks) [Fall 1996, Fall 1998]
Course: Healthcare Public Relations (15 Weeks) [Spring 2008]
Adjunct Instructor, School of Adult Learning, University of Indianapolis
Indianapolis, Indiana
Course: Marketing: An Introduction (5 Weeks Accelerated) [Jan-Feb. 2001, July-Aug. 2001, Jan-Feb. 2002]
Adjunct Instructor, MBA Program, University of Indianapolis
Indianapolis, Indiana
Course: Strategic Marketing (MBA Core Course) [Spring 2005, Fall 2007]
Course: Integrated Marketing Communications (10 Weeks) [May-July 2003, May-July 2005, (15 Weeks) Fall 2007, Summer (20 Weeks) 2008]
Course: Nonprofit Marketing (15 Weeks) [Spring 2004, Spring 2006]
Course: Public Relations (10 Weeks) [Summer 2004, Summer 2007 (15 Weeks) Fall 2005]
Course: Services Marketing [Summer 2006, Spring 2008]
Guest Lecturer, Ball State University
Muncie, Indiana [Fall 1979, 1981]
Course: Public Relations Case Studies [1982, 1983, 1986, (1 Lecture each semester) and Spring 1984, 1987, 1997-1999, 2003]
Guest Lecturer, Butler University
Indianapolis, Indiana
Course(s): All Basic PR Courses Each Semester (1 Lecture each semester) [Spring 1981-1990]
Guest Lecturer, University of Indianapolis
Indianapolis, Indiana
Course: Public Relations [Semester I, 1987; Semester II, 1988; Semester I, 1988; Semester II, 1989; Semester I, 1989; Semester II, 1990; (1 Lecture each semester) Semester I, 1991; Semester II, 1992]
Guest Lecturer, Indiana University
Bloomington, Indiana
Course: Public Relations [Semester II, 1993; Semester I, 1994; Semester II, 1994; (1 Lecture each semester) Semester I, 1995; Semester II, 1995; Semester I, 1996; Semester I, 1997; Semester II, 1997; Semester II, 2004]

Philosophy of teaching

I believe in the value of the student and recognize his or her role as an adult contributing to an overall academic environment. Consequently my classes are mixed with lecture, guest speakers, self-teaching, outside projects and papers and frequent discussion and dialogue.

Recent Publications

Instructor's Guide for Andreason's and Kotler's text on NonProfit Marketing–Summer 2007

Numerous articles, Web-casts, and short papers on crisis communication and marketing

Professional Affiliations

Member, Public Relations Society of America (PRSA), 1975
- Accredited, February 1980, Elected to College of Fellows, October 2003
Member, Hoosier Chapter PRSA
- Officer, 1979-1980, 1989-1993
- President, 2002
Member, International Association of Business Communicators (IABC), 1976
- Accredited, September 1979
Member, IABC/Indianapolis
- Board Member/Officer, 1980-1987, 1991
Member, American Society for Hospital Marketing & Public Relations, 1979 & successor, Society for Healthcare Strategy & Market Development
- Accredited, September 1994; Fellow September 1995
- Chairman, National Membership Marketing Committee, 1996-1997
- Chairman, National Member Communications Committee, 1998
- National Board, 2000-2002
Member, Indiana Society for Healthcare Public Relations & Marketing
- Board Member/Officer, 1985-1988
- President, 1987
Ball State University Public Relations Professional Liaison Committee
Adjunct Instructor, Butler University, Indiana State University, Indiana University-Purdue University at Indianapolis (IUPUI) and University of Indianapolis.

Professional Service

Active in: PRSA, IABC, SHSMD

Professional Development

More than 30 presentations locally, regionally and Nationally on a variety of topics ranging from re-designing your public relations and marketing department and change communications to crisis communications, Issues Management and Crisis Communication.

2008 Scheduled presentations include:

Thomson Healthcare National Conference–May 2008, Orlando "Environmental Scanning"
Society for Healthcare Strategy & Market Development National Conference–September 2008, San Francisco "Crisis Communication and Social Media"

Personal Interests

Presenting, writing, photography, travel (next trip is Summer of 08 through the Norwegian Fijords!)

University	Degree	Year
University of Indianapolis	Executive M.B.A.	1994
Ball State University	Masters degree program, Public Relations	1976-1979
Defense Information School, Ft. Benjamin Harrison	Information Officer's Course	1974
Keesler AFB, Mississippi	USAF Administration Management Officer's Course	1972

Year	Organization	Responsibility
2005 - Present	Saint Francis Hospital & Health Centers	Manage all strategic planning and market research, coordinate research, facilitate planning and implement strategy development programs. Overall organization strategic planning, organizational and marketing research, and development of and analysis of Medstat Market Modeling Software.
1979-2005	Saint Francis Hospital & Health Centers	Managed all public relations and marketing activities, coordinated research, facilitate planning and implemented public relations and marketing programs for the hospital and health centers, its foundation and its for-profit subsidiary. Overall organization communications management, including office management and budgeting.
1976-1979	American Legion Auxiliary National Headquarters	Managed all public relations and media coordination for the organization including national convention and conference communication, researching and writing of speeches for the National President and the writing, editing and design of a 48-page bi-monthly digest-size magazine with a world-wide circulation in excess of 860,000.